From 2018, WhatsApp released WhatsApp for Business to let companies communicate with customers who are on the app. Although it is mainly a mobile app, it can also be used on a desktop. WhatsApp is a messaging app from Facebook where users can send text or voice messages and make voice and video calls. In addition, WhatsApp Business also offers additional options that make the solution even more interesting for companies. WhatsApp Business offers businesses all the features of the consumer WhatsApp version, such as voice messages, video calls and sharing photos, videos and documents. An excellent solution for companies to enable apps with customers and prospects. That is why WhatsApp for business was developed. WhatsApp, however, wants to prevent the platform from being misused for commercial purposes. How easy is it if you as a customer can just app to request some product information? Yet WhatsApp is not only great for communicating with family, friends or colleagues, but also extremely suitable as a contact channel for companies. The tool is most commonly used to keep in touch with friends and family.
With over 2 billion daily users in 180 countries, WhatsApp is the most popular mobile contact channel in the world.
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